Google loves mobile. In other words, Google rewards websites that are mobile friendly site and punishes those that aren’t. Therefore, it is essential for businesses to have a mobile-friendly website if they wish to remain competitive. With the rise of smartphones and tablets, more users are accessing the internet through their devices rather than personal computers.
In fact, mobile traffic now accounts for 50% of all web traffic globally. This blog post contains everything you need to know about designing a website that is user-friendly and optimizes your business in search engines like Google and Bing so you can drive more traffic to your site. With the advent of the internet, finding people and ways to share your running experience through blogs and other social media agency in Auckland is easier than ever.
Table of Contents
What does a Mobile-Friendly Website Look Like?
A mobile-friendly website has certain characteristics that indicate it’s optimized for mobile devices. Just like how you want all pages on your site to look consistent, mobile-friendly websites are designed with certain aesthetics in mind so that all pages have a similar look and feel.
To begin, make sure the text on your site is large enough for mobile device users to read with ease. You can do this by making sure the font size is 16 pixels or larger. You should also increase the line length so readers don’t have to squint their eyes or scroll down the page a couple of times to read your content.
For images, make sure the file size is between 1 MB and 2 MB and the dimensions are 1000 pixels or smaller. If you need to include an image that is larger than 1000 pixels, make sure you have an image editor to reduce the visual size.
Why is Google Mobile-Friendliness Important?
As we’ve already discussed, Google rewards mobile-friendly websites and punishes those that aren’t. With that in mind, here are a few reasons why you need to create a mobile-friendly website.
More Mobile Search Traffic: As we discussed, mobile traffic is expected to account for 80% of all internet traffic by 2021. Therefore, if your business doesn’t have a mobile-friendly website, you’re missing out on potential customers who are searching for products and services through Google on their mobile devices.
Avoid Mobile-Denial: Google has made it clear that they will punish websites that are not mobile-friendly on the search engine results pages (SERPs). If your website isn’t mobile-friendly, Google will display a message in the SERPs that your site is not mobile-friendly and offer a link to a page that will walk users through creating a mobile friendly site on your domain.
Google CTR: The click-through rate (CTR) on Google is determined by various factors, including your website’s mobile-friendliness. If your site isn’t mobile-friendly, Google may lower your CTR, which can negatively impact your visitor traffic and, subsequently, your business.
Steps to Create a Mobile-Friendly Website
If you’re ready to create a mobile-friendly website, follow the steps below. First, determine if your website is mobile-friendly. You can do this by entering your website URL into Google’s Mobile-Friendly Test and yes on Spectrum mobil. If Google confirms that your website is not mobile-friendly, use these steps to create a mobile-friendly site.
First, you must decide between a responsive website and a mobile-specific website. A responsive website will work on all devices, including computers and mobile devices, while a mobile-specific website is built specifically for mobile devices.
If you choose to create a mobile-specific website, keep in mind that it may affect your search engine rankings. For example, if you’re creating an eCommerce website, you’ll want to create a mobile-specific website so you can ensure your shopping cart is working properly.
On the other hand, if your website is more informational or doesn’t have a shopping cart, you may want to create a responsive website.
Responsive Web Design: The New Standard
Responsive web design (RWD) is the new standard for creating mobile-friendly websites. Essentially, RWD allows website owners to create a single website that caters to various devices, including desktops, laptops, smartphones, and tablets.
RWD accomplishes this by fluidly resizing your website’s content, including images and text, as well as resizing any images to fit the screen size of the device accessing the website. RWD also allows website owners to create a mobile friendly site by using CSS media queries.
The CSS media queries allow you to customize the CSS styles to display your content differently on various devices.
How to Create a Responsive Website With HTML
If you’ve decided to create a responsive website with HTML, you can follow these steps to create a mobile-friendly website. First, decide if you want to create a single-page website or a multi-page website.
A single-page website will have all of your pages linked to a single page. while a multi-page website will have individual pages for each category of your website and a navigation menu linking all the pages.
Next, you’ll want to add all your content to a single static file, which can include images, text, and links. After that, edit your code to add the necessary tags to make your website mobile-friendly, like adding width and height tags to your images.
How to Create a Responsive Website With WordPress
If you’ve decided to create a responsive website with WordPress, you can follow these steps to create a mobile-friendly website. First, you’ll want to install a WordPress mobile-friendly theme that comes pre-installed with RWD, such as the WordPress Theme Framework. Finally, you’ll want to add relevant keywords to your metadata and alt tags.
Summary
Making sure your website is mobile-friendly is important if you want to maximize your website’s potential.
If your website isn’t mobile-friendly, Google will display a message in the SERPs that your site is not mobile-friendly and offer a link to create a mobile friendly site on your domain.
There are two ways to create a mobile-friendly website: creating a responsive website or creating a mobile-specific website.
References:
1-Drivers of Responsive Website Design Innovation by Destination Marketing Organizations
Published 27 December 2014
https://doi.org/10.1007/978-3-319-14343-9_42 192.168.0.1
2-Click-through rate prediction in online advertising: A literature review
Received 20 July 2021, Revised 22 November 2021, Accepted 19 December 2021, Available online 5 January 2022, Version of Record 5 January 2022.
https://doi.org/10.1016/j.ipm.2021.102853
